Promomedia Lebanon, a leading outdoor advertising company owned by Mr. Imad Jomaa, has completed a major acquisition in Mediaseen, founded by Mr. Ralph Rahme, in a strategic move to expand its billboard network across Lebanon. The transaction represents a significant milestone in strengthening Promomedia’s market presence and generating long-term value for both parties.

Under the agreement, Promomedia will fully operate Mediaseen’s billboard network and will be responsible for all sales activities, ensuring unified management, streamlined operations, and consistent service quality for advertisers.

Imad Jomaa, Owner of Promomedia Lebanon, stated:

“This acquisition marks an important milestone for Promomedia. By integrating Mediaseen’s network under our operational and sales management, we are significantly expanding our national presence. This move allows us to offer advertisers broader coverage, stronger visibility and impact, and more efficient solutions across Lebanon.”

Ralph Rahme, Owner of Mediaseen, added:

“Partnering with Promomedia represents a strategic evolution for Mediaseen. Aligning our network with an established industry leader enhances our operational capabilities and opens new growth opportunities. We are confident this partnership will strengthen Mediaseen’s position and create long-term value for both sides.”

Through this partnership, Promomedia expands its footprint in the Lebanese outdoor advertising market, while Mediaseen benefits from the operational strength and commercial expertise of an established partner.

Both companies will continue operating under their respective brand identities, while working together to enhance network quality, improve operational efficiency, and deliver greater value to advertisers nationwide.

The acquisition reflects continued confidence in Lebanon’s advertising sector and highlights the importance of strategic partnerships in driving sustainable industry growth.