PromoMedia continues to advance Lebanon’s digital out-of-home (DOOH) landscape with the launch of its Dbayeh Digital Synchronized Network. Positioned along the coastal highway connecting Beirut and Jounieh, the installation combines coordinated digital advertising with a distinctive design along one of the country’s key traffic corridors.
As a pioneer of synchronized digital advertising in Lebanon, PromoMedia has helped shape the evolution of the medium through innovation and the development of coordinated digital networks. Building on its established networks in Dora, Jdeideh, Burj Al Ghazal and Batroun, the Dbayeh installation further strengthens the company’s digital OOH presence in Lebanon, creating new opportunities for coordinated, high-impact campaigns.
A Distinctive Signature in Design and Technology
A defining feature of the Dbayeh network is its contemporary pole design, highlighted by illuminated lines that give the installation a distinctive visual identity. This design reflects PromoMedia’s approach to developing outdoor media that brings together digital technology and considered visual design.
The network features five synchronized advertising faces in each direction along the coastal highway. By combining coordinated digital displays with a distinctive physical design, the installation creates a unified media presence and offers advertisers greater creative flexibility in campaign execution.
A Signature That Extends Beyond the Screen
The Dbayeh installation reflects a defining element of PromoMedia’s identity: the power of a signature that speaks for itself. This is expressed not only through the content displayed on the screens, but also through the design and character of the installation itself.
Together, the illuminated details and synchronized format give the network a recognizable identity, reflecting PromoMedia’s approach to developing outdoor media environments where design and technology work together to create brand impact.
Continuing to Pioneer Lebanon’s Digital OOH Evolution
From Dora, Jdeideh, Burj Al Ghazal and Batroun to Dbayeh, PromoMedia continues to advance synchronized digital advertising in Lebanon, building on its experience in developing coordinated networks and introducing distinctive concepts to the market.
Each new network expands the opportunities available to advertisers, enabling brands to deliver connected campaigns across strategically positioned locations.
The Dbayeh network represents the latest expression of this vision, reinforcing PromoMedia’s commitment to raising the standards of digital out-of-home advertising and shaping how brands connect with audiences across Lebanon.
Contact
PromoMedia Team
info.lb@promomedia-me.com
+961 81 377 277