Promomedia Launches Batroun's First Synchronized Digital Advertising Network

The new network marks a major milestone for Digital Out-of-Home (DOOH) advertising in Batroun, introducing synchronized digital screens to one of Lebanon’s most vibrant lifestyle and tourism destinations.

Promomedia is proud to announce the launch of Batroun’s first synchronized digital advertising network, marking a significant milestone in the evolution of Digital Out-of-Home (DOOH) advertising in Lebanon and reinforcing the company’s commitment to delivering innovative, high-impact outdoor media solutions.

Strategically located along Batroun’s main entrance road, the primary gateway leading visitors to the city’s renowned restaurants, cafés, waterfront, and historic old souks, the new network features five synchronized digital screens, creating a premium advertising platform in one of Lebanon’s most dynamic lifestyle and tourism destinations.

Building on Promomedia’s established presence in Batroun through its network of static MUPIs and 4×3 billboards, this latest expansion introduces the city’s first synchronized digital advertising network. By enabling advertisers to deliver coordinated campaigns across multiple screens simultaneously, the network creates greater visual impact, strengthens brand recall, and delivers a seamless brand experience that captures audience attention throughout the consumer journey.

Batroun has become one of Lebanon’s fastest-growing tourism and leisure destinations, welcoming hundreds of thousands of visitors each year. Positioned along the city’s main entrance road, the network reaches audiences at the beginning of their journey, benefiting from continuous vehicle traffic as well as strong pedestrian activity. This unique positioning allows brands to engage a diverse audience that includes residents, families, young professionals, domestic and international tourists, weekend visitors, and daily commuters.

Patrick El Haber, Managing Director of Promomedia Group, said:

“Batroun has become one of Lebanon’s most dynamic lifestyle destinations, making it a natural choice for expanding our digital network. The launch of Batroun’s first synchronized digital advertising network reflects our commitment to investing in premium outdoor media solutions that help brands connect with audiences through strategic locations, advanced technology, and meaningful advertising experiences.”

Synchronized digital networks represent the next evolution of outdoor advertising, enabling advertisers to deliver unified campaigns across multiple screens in real time. By combining dynamic content with strategic placement, brands benefit from greater audience attention, stronger brand recall, and a more immersive communication experience. As Digital Out-of-Home (DOOH) advertising continues to evolve, synchronized networks are redefining how brands engage audiences across premium urban environments.

The Promomedia Batroun Digital Network further strengthens Promomedia’s growing portfolio of premium Digital Out-of-Home (DOOH) networks across Lebanon. As the company continues to invest in innovative outdoor media solutions, it remains committed to delivering advertising platforms that combine strategic locations, advanced technology, and premium audience reach. This enables brands to achieve greater visibility, stronger recall, and a stronger market presence.

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Lebanon