The 3D LED screen introduces a new dimension to outdoor advertising. Designed to deliver immersive and visually captivating content, it creates a realistic illusion of depth and motion, offering brands a powerful platform to capture attention and enhance audience engagement.

“This launch reflects Promomedia’s continuous commitment to innovation and excellence,” said Mr. Patrick El Haber, Managing Director of Promomedia Group. “By introducing Lebanon’s first commercial 3D LED digital screen, we are redefining the standards of outdoor advertising and offering brands a revolutionary way to connect with their audiences.”

Beyond the launch itself, this milestone reflects the changing landscape of outdoor advertising and the growing role of innovation in audience engagement.

Sharing his perspective on the future of the industry, Patrick El Haber believes that the most effective advertising strategies will continue to combine strong visibility with meaningful audience engagement.

“Today, visibility remains a fundamental objective for advertisers, but brands are increasingly looking for solutions that create stronger impact, deeper audience recall, and more meaningful engagement. As audience expectations continue to evolve, innovation will play an increasingly important role in helping brands stand out and connect with consumers more effectively.”

This vision is reflected in Promomedia’s continued investment in premium locations, innovation, and next-generation advertising solutions designed to help brands create stronger audience connections.

With this milestone, Promomedia further strengthens its leadership in the OOH sector and reinforces its mission to deliver high-impact advertising solutions across Lebanon through premium locations, innovative media formats, and strategic advertising opportunities.